Model values, selling, buying, maintenance and market: analyses based on our observations.
Rolex at Wimbledon and Le Mans, Omega at the Milan-Cortina Olympics, TAG Heuer back in Formula 1, Tudor in cycling and football: who is where in 2026, and what this visibility really changes to demand for and value of pre-owned watches.
What budget to plan, which models keep their value, whether the gift needs declaring for tax, how to choose the right size without giving the surprise away: the guide to giving a luxury watch for Christmas 2026 without a misstep.
The 2005 "Jay-Z" Offshore, Mbappé at Hublot, Messi at Jacob & Co: the verified partnerships, the references that set the trend, and why a watch gem-set or customised after the fact often loses most of its value.
Where to keep a watch you are not wearing, whether you need a winder, how to insure it and which documents to keep: the simple habits that protect the watch, its value and your recourse if something goes wrong.
Fake luxury bags have reached a level that fools the untrained eye. The checks you can do yourself, their limits, and the point at which professional authentication becomes essential.
Audemars Piguet and Swatch's Royal Pop, the MoonSwatch Mission to the Moon 1969, editions sold under special rules, Bulgari × Vianney Halter: what came out, at what price, how resale behaved, and five criteria for judging a collaboration before you buy.
Black Friday falls on 27 November 2026. On luxury watches, the major houses do not discount, fake promotions abound and counterfeits multiply. What you can realistically hope for, and where to look for a good deal without taking risks.
COSC chronometer, METAS Master Chronometer, Rolex Superlative Chronometer, Patek Philippe Seal: what each certification measures, over how many days, with what tolerances, and what they change, or do not change, to a watch's market value.
Wait in a boutique or pay the grey-market premium: the price gap model by model in 2026, what a Rolex waiting list really is, the risks of the parallel market and the CPO option.
John F. Kennedy's Omega Ultra Thin bought back by Omega for $350,000, General de Gaulle's LIP sold for €537,920 in 2024, Buzz Aldrin's Speedmaster on the Moon: the verified facts, and the market value of equivalent references you can buy.
Watches and Wonders from 5 to 11 April 2027 with Breitling among the new exhibitors, spring sales in Geneva, Geneva Watch Days, the GPHG, Dubai Watch Week: the 2027 watch calendar, separating what is confirmed from what is still to be announced.
Takashi Murakami's flower at Hublot, an Octo Finissimo signed by Tadao Ando, the Yayoi Kusama Tambour, the LVRR-01 with Rexhep Rexhepi: launch prices, production runs, verified auction results, and what makes an artist edition gain value or not.
Every 1 January, Rolex revises its retail prices, and other houses follow over the year. The increases recorded from 2023 to 2026, what explains them, what can reasonably be expected for 2027, and whether it is better to buy before or after.
41 mm Royal Oak or extra-thin "Jumbo", calibre 4302 or 7121, old or new generation: what a steel Royal Oak is worth in 2026, reference by reference, and how not to confuse two watches that look alike.
The Hamilton Murph from Interstellar, Kendall Roy's Nautilus, Steve McQueen's Monaco, Elvis's Ventura: watches seen on screen, what is documented, what is not, and what they are worth on the pre-owned market.
A watch received as an inheritance raises particular questions: what value to declare, how to identify it without papers, which tax regime to choose on resale, how to share it between heirs. A step-by-step guide.
In France, a 6.5% flat tax above €5,000, 11.5% for precious metals, or the option of the capital gains regime: the rules for luxury items other than watches, with worked examples.
Carrera Porsche, the Interstellar Khaki Field Murph, Mercedes-AMG Petronas chronographs, Pelagos FXD Alinghi: retail price, observed resale, and the three criteria that separate a partnership edition that resells well from one that depreciates.
A steel Patek Philippe 1518 at 14.19 million francs, an F.P. Journe at over 10 million dollars, a Geneva sale at 96 million: the results that marked watch auctions since 2025, verified, and the lessons to draw for an ordinary watch.
TAG Heuer times Formula 1, Richard Mille equips Ferrari and McLaren, Rolex reigns over Wimbledon: the map of watch partnerships in 2026, the associated references, and which ones are actually within reach.
Polishing removes scratches, but it also removes metal and softens the original edges. Depending on the watch's age and type, the effect on value ranges from neutral to very damaging.
Dubai Watch Week is biennial: after the November 2025 edition, the next one is announced for November 2027. Here is what you need to know about the fair, and the watch events that take its place in the late-2026 calendar, from Düsseldorf to Geneva and Bahrain.
The three houses of the sports-watch "holy trinity" do not behave the same way on resale. Liquidity, premium, depth of range: what our 2026 surveys show, reference by reference.
$52,635 in the boutique, $6.5 million at auction in 2021: the story of the Nautilus 5711/1A-018, what a Tiffany double signature is worth on a Patek Philippe or Rolex dial, and how to avoid buying a fake signed dial.
Black, blue, bronze, silver or gold: what a pre-owned Tudor Black Bay 58 is worth in 2026, how much it loses against retail, and why it remains one of the best ways into luxury dive watches.
A Daytona 6239 given by Joanne Woodward, sold for $17.75 million at Phillips in 2017: how a dial snubbed in the 1960s became the most sought-after on the market, and what "Paul Newman" Daytonas are worth today.
The centenary Oyster Perpetual, a new Yacht-Master II, a Rolesium Daytona, and above all the end of the steel GMT-Master II "Pepsi": the Rolex 2026 year reviewed reference by reference, and what each change means for market value.
Fake transfer, counterfeit banker's draft, fake professional buyer, watch swap, rigged meeting: the frauds that target watch sellers, and the simple procedure that neutralises almost all of them.
The two most resold jewellery lines on the pre-owned market: indicative boutique prices, observed depreciation, the role of gold and papers, and the pitfalls to avoid in 2026.
Five oceans in 2023, then Ocean of Storms, Blue Lagoon, Pink Ocean: every Scuba Fifty Fathoms edition, its boutique price, its resale value, and what really separates it from Blancpain's own Fifty Fathoms.
Ceremony on 7 November 2026 in Geneva, 84 pieces shortlisted out of 320 entries, 14 categories: an overview of the Grand Prix d'Horlogerie de Genève 2026, and of what an award really changes to a watch's pre-owned value.
From the Rolex Submariner 6538 in Dr. No to the Seamaster Diver 300M "007 Edition" in No Time to Die: which watches James Bond has worn, what they are worth today and what the Bond effect really changes to their value.
How often should an automatic watch be serviced, and what does it cost at Rolex, Omega, Tudor, Cartier or Patek Philippe? Observed ranges, warning signs, and choosing between the brand and an independent watchmaker.
The 2022 planets, Moonshine Gold, Snoopy, Earthphase, Mission to the Moon 1969: the boutique price of each MoonSwatch family, what they are really worth on resale, where to buy them and how to avoid fakes.
Geneva in early November, Hong Kong in late November, New York in early December: the calendar of the major autumn 2026 watch auctions, how to bid from abroad and what their results really say about the market.
116500LN or 126500LN, white or black dial, Zenith or in-house calibre: what a steel Daytona is worth in 2026, why the premium has melted since 2022, and what really separates the last two generations.
Box, warranty card, booklet, invoice: their presence can move a watch's value by 10 to 30%. What really matters, what matters little, and what to do if you have lost them.
A watch often loses a large share of its value as soon as it leaves the boutique. How much, for which brands, and when buying new is still the best choice.
The Classic Flap's boutique price has more than doubled in ten years. What that means for its pre-owned value, and the criteria that separate a fair price from one that is too high.
126610LN, 310.30.42.50.01.001, 5711/1A-010: behind these strings of digits and letters lie the model, generation, metal, bezel and dial. A house-by-house guide, and why it is the first thing to check before valuing a watch.
From 2 to 6 September 2026, the seventh Geneva Watch Days brought together around 70 houses across Geneva. Bulgari, Zenith, Girard-Perregaux, Breitling, TAG Heuer: the novelties to remember and what they say about the market.
The end of the 5711, the arrival of the white gold 5811, the model's 50th anniversary: what a Nautilus is worth in 2026, from the 3700 "Jumbo" to the complications, and why two almost identical watches do not have the same value.
A trade-in offer generally sits between 70 and 85% of market value. It is not a scam, it is a calculation: margin, warranty, servicing, capital tied up. How it is built, and how to get the best offer.
Pepsi, Batman, Sprite, Root Beer: the GMT-Master II is the Rolex whose bezel decides its market value. A 2026 grid by reference, the Jubilee vs Oyster gap and the real state of the premium on the pre-owned market.
The Oyster centenary at Rolex, the Monarch at Tudor, 50 years of the Nautilus at Patek Philippe, the return of the Roadster at Cartier: what to remember from the April 2026 show, and what these launches change for the references they replace.
Three budgets, three buying strategies. The references that hold their value, the ones that give you the most watch for the money, and the mistakes to avoid on a first purchase.
Boutique prices, the premium on the secondary market, the criteria that move value: what you need to know before buying or selling a pre-owned Birkin or Kelly in 2026.
After the frenzy of 2021-2022 and the correction that followed, the pre-owned market has stabilised. What is rising, what is flat, what is still depreciating: our reading of 2026 prices, brand by brand.
In France, above €5,000, the sale of a watch is taxed. A 6.5% flat tax or the capital gains regime with a holding-period allowance: the rules, the calculations and the choice according to your situation.
Check the reference, the seller, the condition, the paperwork and the price before you pay: a five-step method and a printable checklist for buying a pre-owned watch without nasty surprises.
From the GoldenEye Seamaster to today's ceramic-dial version, the Diver 300M has gone through three calibres and as many price levels. Observed ranges, gaps between generations and the criteria that matter when buying or selling.
Datejust 36 or 41, Jubilee or Oyster bracelet, smooth or fluted bezel, Wimbledon or mint green dial: what a Datejust is worth in 2026 and why two near-identical watches can differ by €3,000.
Five ways to sell a watch, five different balances between price, time and risk. A comparison table, the real fees and the profiles for which each channel is the right choice.
The Moonwatch is the most liquid luxury watch on the pre-owned market. Here is what the main generations are really worth in 2026, reference by reference, and what makes the price vary from one Speedmaster to another.
Date or no date, black or green bezel, 16610, 116610 or 126610 generation: what a Submariner is really worth in 2026, reference by reference, and what moves its market value.
Value, prepare, choose the channel, secure the payment, declare: the five steps of a successful sale, with the orders of magnitude to know before you sign anything.